You ever wanted to go to a holiday movie because everyone you know is saying they want to go to that movie. Even though you don't know exactly what you're all in for?
That's the way it is for all Next Big Things. Everyone wants in. Even if they're not sure why.
This is the moment when everyone's getting swept up. And it's a moment when great opportunity is at hand.
Here are a couple of thoughts that may come in handy at times like these.
First, is simple awareness that everyone wants in. As in the case of stuff like Facebook and Twitter these days. These are movies everyone wants to see right now.
How can you tell? The Odd Factor helps me. I start seeing swept up moments when I hear odd chatter in odd spots. Like when I heard two seniors in a Starbucks talking about connecting on Facebook. That ranked high on my Odd Factor. And helped me see everyone wants in on this movie.
Second thought is if you're aware of all the people going to the movie sweeping up at the box office, how great would it be if you're the one selling the popcorn?
Who wants to be the guy selling liver and onions at the movie everyone wants to see?