Rock Star

An HR person said this to me the other day,

The guy's a rock star. He really rocks SEO!

The guy in the company's a rock star?

Really?

Don't rock stars break stuff? Make demands? Change rules? Ignore and laugh at honchos? Exceed envelopes? Listen only to themselves and their inner voices? Succeed outlandishly? Fail spectacularly?

All music to my ears yet I wonder,

Is a guy working in a company org chart really a rock star when he all he really rocks is SEO?


--tim

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