Usually it's a throw away line.
It shouldn't be.
Couple it with "where's life?" and "where's the dead zone?" and it's the most important question of all.
Whaddya know about where's life? About the passions. The dreams. The imaginations. The hopes.
Whaddya know about where's the dead zone? The yah-buts. The who-do-you-think-you-ares. The policies and procedures. The fears.
It's worth a minute and change everyday.
By itself. Without data. Analysis. Formulas. Templates. Group think. Stuff that looks good on paper.
Just you and the question.